Skip to content
Technology

The middle class went crazy for the 2,000-piece “fabric belt”

Recently, the middle class has fallen in love with the ancestral version of Apple Watch.

There is no screen, no buttons, and you can’t even tell the time. At first glance, it is just an ordinary woven elastic band, but it can be sold for a high price of one to two thousand yuan and has become the most popular fashion item at the moment.

The sky-high-priced cloth band that the middle class wears on their wrists is actually called a screen-less bracelet.

In addition to a strap, there is only one sensor smaller than a matchbox, which is placed close to the skin to read the fluctuations in heart rate and body temperature. After the data is transmitted back to the APP, the person wearing it can see clearly at a glance his or her level of fatigue and physical load at this time.

Screenless bracelets first appeared in the sports circle, and there was a phenomenon of human-to-human transmission.

The dial-less design allows people to play around on the golf course or hike in the mountains without worrying about scratching the screen. From top players in the sports world such as Cristiano Ronaldo and James to people who work out in the gym every day, they all use this cloth belt to monitor physical energy consumption and use it as a rein during exercise.

01

While galloping to your heart’s content,

Control body load and exercise rhythm at any time

The ordinary cloth belt has also been transformed into a trendy item.

When you go to a party, put it on with cartoon decorations, and it instantly turns into an eye-catching trendy brand bracelet; when meeting clients, add emerald silver jewelry, which looks even more jeweled than Tiffany. By replacing it with different personalized accessories, it can become a versatile outfit that connects various scenes.

Even if the price of the screenless bracelet is high, it cannot stop the middle class from rushing to pay for it.

The bracelets on the market cost at least one to two thousand yuan. Brands like WHOOP, which have supporting apps that can interpret body data, have to pay an additional membership fee of thousands of yuan every year to unlock the full functions of the bracelet.

02

Knowing full well that the bracelet is a gold-swallowing beast that cannot be filled,

There are still people who are willing to keep them for a long time

The price is the same as Apple Watch, but it also lacks a smart screen and a cloth strip that doesn’t even have a dial. Why does it make people love it so much?

When worn daily, the screenless bracelet has less presence than the traceless underwear.

A small strip of cloth that only weighs a dozen grams. Compared with a smart watch whose dial is heavier than an egg, it won’t make you sweat when you wear it. Even if you type on the keyboard all day long, your wrist won’t feel sore.

A bracelet without a dial can also relieve many people of their mental burden.

The biggest regret about smart watches is that you have to take off your beloved mechanical watch when wearing them. But the screen-less bracelet is more like a bracelet, and can be worn generously and stacked with a Rolex, which solves the problem of wearing two watches and being regarded as crazy.

Old money style and technological sense achieve a delicate balance on the wrist.

What makes people unable to take it off after putting it on is the AI ​​function behind the bracelet.

Not only can it record health data throughout the day, but it can also accurately analyze the degree of physical fatigue. Even if you just slept two hours late the night before and drank a few more cans of beer at the party, the report sent the next day will be a sharp reminder that the yellow light has been turned on, making people immediately put away their thoughts of indulgence.

03

The cloth band on the wrist,

Like a cyber doctor who can check the emperor’s pulse at any time

The screen-less design can relax tense nerves from the source.

There won’t be frequent vibrations on your wrist and suffocating work messages popping up. What’s even more worry-free is that the charging compartment can be buckled directly on the watch strap, and it can be fully charged in just a short while of watching a short drama, thus solving the anxiety of battery life.

After getting rid of the screen on my wrist, I finally no longer have to wait for the “electronic dad”.

04

After putting on the screenless bracelet,

Able to flaunt identity in a low-key manner

The piece of cloth exposed under the cuff could be an old man wearing a Patek Philippe or a migrant worker who pays attention to health. Even if outsiders knew its price, they would not be able to guess the background of the person in front of them.

The most advanced Versailles is a trump card that shows off that outsiders cannot understand.

People who are accustomed to using smart watches to handle things find screen-less bracelets useless.

You can’t lower your head to check work messages, and you can’t raise your hand to answer important calls. In order not to miss Aite, the leader of the work group, the mobile phone that could have been thrown aside with peace of mind has become a burden that has to be taken out from time to time.

If you want to understand the screenless bracelet, the threshold is higher than climbing ten floors.

Most of the screenless bracelets on the market are from overseas brands, and the software interface, which is all in English, is instantly eye-opening. In order to understand the technical terms inside, you have to have a bracelet in your left hand, a mobile phone in your right hand, and rely on translation software to take pictures line by line, and then you can barely figure out how to use the bracelet.

If you want to figure it out, it is more difficult than learning a smartphone for an old man or old lady.

After looking at all kinds of Amway products without screen bracelets, those who have successfully fallen into the trap will still turn around and cry. Whether it is a foreign or domestic brand of bracelets, the price is painful.

It wasn’t until some older people woke me up that I realized that as early as ten years ago, Xiaomi had launched the first-generation screen-less bracelet for only 79 yuan. People who don’t want their wallets emptied by the bracelet are calling for Rebus to end immediately.

The middle class, who have been struggling for a long time, finally discovered that the essence of consumption is a cycle of reincarnation.

About Us · 關於我們