Recently, the “mobile phone lock screen pictorial” has once again aroused heated discussion among netizens. The “Magic Illustrated” lock screen ads that come with some mobile phones are indeed troublesome to close, and are not very friendly to the elderly and other groups.
In fact, pop-up windows, screen opening, and shake-up ads are everywhere on mobile phones today. To open an app, you need to “pass five levels and defeat six generals”, which is the real experience of many mobile phone users today. Some netizens mentioned that when their parents were using their smartphones, they accidentally clicked on the lock screen when they wanted to open the camera, browser and other applications. No matter how they operated, they could not return to the original application interface. There are also visually impaired people who have reported similar troubles. When opening the app, they encounter pop-up ads. If they want to close the app, they have to exit the app. Whether they can avoid these ads by clicking in again depends on luck.
In the digital age, everyone’s “digital dignity” should be valued. The disorderly spread of pop-up advertisements can no longer “strafe” digital life that should be convenient.
There are no rules to follow in solving such problems. Last year, the “Network Security Standard Practice Guidelines – Security Requirements for Shake Ad Triggered Behaviors” were released, which clarified from the technical specifications that app and software development kit operators should set up convenient closing channels and reasonable trigger thresholds. Entering 2026, relevant departments have carried out multiple rounds of special inspections on pop-up advertisements and illegal jumps during e-commerce promotions, and have repeatedly notified illegal platforms. In the past few months, the topic of “navigation software redirecting ads to a driver’s near-accident in a car accident” also triggered related discussions, and many map navigation platforms collectively removed open-screen ads.
However, many users have found in actual tests that the results after the rectification are only short-term convergence, and many apps secretly “resurgence” after two days of rectification. So why do pop-up ads continue to be banned? In the final analysis, it stems from the imbalance between the cost of violating the law and the scale of profits.
