Young people are “cutting off ties” in batches, and the favors and business during the Mid-Autumn Festival can no longer be tolerated

There is no need to deal with the sky-high price of mooncakes because they can no longer be sold for a long time.

Everyone must have felt that the Mid-Autumn Festival favors and business can no longer be pretended.

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The following is the script of this video:

There is no need to deal with the sky-high price of mooncakes because they can no longer be sold for a long time.

Everyone must have felt that the Mid-Autumn Festival favors and business can no longer be pretended.

During the Mid-Autumn Festival in the past, mooncake gift boxes were piled up like a hill at the entrance of supermarkets; now during the Mid-Autumn Festival, the mooncake shelves are reduced to a narrow row, and high-end gift boxes are squeezed into the corner. Instead, bulk and simple packaging occupy the C position, and even dealers dare not stock up on more goods.

Sales of high-end mooncake gift boxes worth more than 1,000 yuan plummeted 76% year-on-year, and products worth more than 500 yuan accounted for less than 2% in mainstream channels; some small and medium-sized dealers even gave up gift box mooncakes.

When industries such as real estate, construction, and finance are booming, orders can be made for hundreds or thousands of boxes, and you can buy them without batting an eye.

Nowadays, it goes without saying that procurement in industries such as finance and real estate has shrunk significantly. Some central and state-owned enterprises have even canceled the tradition of internally distributing mooncakes.

In previous years, we could make back our money with large orders, but now we can only rely on individual customers to increase our sales.

In particular, mooncakes are still a highly seasonal product, with a short shelf life and worthless after the holidays. Without the support of large orders, the entire industry has collectively turned to light inventory.

Early production is reduced, channel distribution is conservative, and the promotion cycle is advanced. It is better to earn less than to be greedy.

Mooncakes have become a hot potato, and everyone is afraid of getting too many and getting them in their hands.

Not only physical mooncakes, but also paper mooncakes (mooncake coupons) are no longer available.

I believe everyone knows more or less about “Mooncake Economics”.

A manufacturer produces a mooncake coupon with a face value of 100 yuan and sells it to a dealer for 65 yuan; Consumer A buys it for 80 yuan and gives it away; recipient B does not eat the mooncake and sells it to a scalper for 40 yuan; the scalper then sells it back to the manufacturer for 50 yuan.

The manufacturer’s income is 65 yuan, expenditure is 50 yuan, and the net profit is 15 yuan.

But from beginning to end, not a single mooncake actually appeared, and only mooncake coupons were circulating throughout the process.

The reason why this “securitization” game has been able to operate for many years depends on a stable gift-giving chain: corporate procurement, business gifts, and favor exchanges.

The manufacturer earns the price difference, the dealer earns commission, the recipient can cash out the gift, and the giver earns favor.

In the early days, every family had more than a dozen boxes of mooncakes circulating around, and eventually they were thrown away after they expired.

Because we are a typical human society: we rely on relatives to borrow money, rely on acquaintances to get things done, rely on connections for information, and have someone to help us when we encounter difficulties.

You give me a box, and I give you a box in return. Once we go back and forth, the relationship is maintained.

But now, the human relationship society is being “deconstructed”, and human relationships are getting weaker and weaker.

In the past, people needed to maintain relationships mostly for a few things: borrowing money, obtaining information, and finding someone to help.

These functions are being replaced one by one by the Internet and market-based services.

Various consumer apps can be borrowed and returned at any time, and there is no need to owe favors or look at your face.

Social platforms have broken most of the information gap. If you want to know anything, you can search it online. The rules of all walks of life are becoming more and more transparent. You no longer need to rely on acquaintances to inquire about information and find connections.

There is a platform for moving, for making friends, for quick delivery when running errands, and for taking out food directly to your mouth.

Most things can be solved with money, and the service quality is more stable than “asking for help.”

From the “society of acquaintances” to the “society of strangers”, the logic of maintaining interpersonal relationships changes accordingly.

We no longer need to rely on a box of mooncakes to maintain relationships, and we no longer need to rely on gifts to open up joints.

I bought it and gave it away, but in the end no one ate it. Why not send a greeting, have a meal, or simply give nothing at all.

There is no need to buy things you don’t want to buy just for the sake of face, and there is no need to give useless gifts just to socialize. Everyone is relaxed, which in itself is social progress.

There are fewer mooncakes sold, but it doesn’t mean that the Mid-Autumn Festival is no longer important; fewer gifts are given, but the relationship has become clearer.