CCTV news:The Mid-Autumn Festival is approaching, and some national-style cultural and creative products are emerging in the Mid-Autumn Festival market. Lotus, because “Lotus” has the same pronunciation as “harmony”, which means harmony and beauty, it means family harmony and happy reunion, which fits the Mid-Autumn Festival theme and is deeply loved by consumers. In Yangzhou, Jiangsu, this year a lotus plush cultural and creative product was launched, which is very popular both online and offline.
In the cultural and creative store in the Slender West Lake Scenic Area in Yangzhou, plush lotus flowers and lotus leaves are placed at the entrance. Many consumers are choosing the blooming lotus flowers and flower bones, plus one or two lotus leaves, and a DIY lotus souvenir bouquet is ready.
Consumer Zeng Zhihao: The atmosphere of lotus and Slender West Lake is particularly suitable. After seeing this toy, I feel that it is particularly suitable. Moreover, it can be placed for a long time, so I feel that it is particularly suitable for giving to others or for personal use.
Consumer Tan Xin: Sending this kind of lotus flower, which represents happiness and happiness, on the Mid-Autumn Festival is also very meaningful.
Cultural and creative products in scenic spots are selling like hotcakes, and production companies are working hard to make orders.
Shi Wenbo, head of cultural and creative design of a plush toy company: The entire design is closely linked to the scene of Mid-Autumn Festival gift-giving, which is homophonic to the good luck lotus and the beautiful blessings of Holland and America, integrating the poetry of the moonlight over the lotus pond into the entire reunion festival.
Currently, the sales volume of this lotus cultural creation in September has exceeded 10,000 units, and orders are still growing steadily.
Zibo, Shandong: Fire “changes” the Jade Rabbit, Mid-Autumn Festival cultural creation adds new interest
When it comes to Mid-Autumn Festival cultural creation, the bright moon and the jade rabbit are indispensable elements. In Zibo City, Shandong Province, the local government has used Boshan glaze firing techniques, a national intangible cultural heritage, to create a variety of Mid-Autumn Festival-themed glaze works.
To make a glazed jade rabbit, the craftsman first takes out the glazed material of the required color from the kiln at about 1400°C according to the color card in front of the furnace mouth. The freshly baked colored glaze is soft and sticky, like a ball of melted maltose. The master needs to quickly pull, pinch, turn and shape it before it cools down, so that the rabbit’s body and ears can be formed bit by bit. After the shape is completed, the rabbit is sent back to the kiln to slowly cool down for three days. It is not until the temperature drops a little bit that the true color and texture of the glass will be revealed, and a crystal clear jade rabbit will be finally completed.
The threshold for making glazed lamps is low and is especially suitable for tourists to experience.
Boshan, Zibo, Shandong Province is one of the important birthplaces of Chinese colored glaze culture. A mature colored glaze production system has been formed as early as the late Yuan Dynasty. Nowadays, the experience of making colored glaze lamps has become a popular local check-in project.
Huainan, Anhui: Technology empowers cultural experience to create a new way to play the Mid-Autumn Festival
If you feel that it is not enough, we will take you to Shouxian County, Huainan City, Anhui Province to see how the local area uses AI large models and building block assembly technology to cleverly integrate Chu cultural landmarks with Mid-Autumn Festival elements, so that cultural and creative products can play new tricks.
On the eve of this year’s Mid-Autumn Festival, the Chu Culture Museum in Shouxian County, Huainan, Anhui Province, launched a special Mid-Autumn Festival cultural and creative series, integrating local historical and cultural landmarks with traditional festival elements such as the moon and the Jade Rabbit, and changing the limitations of static cultural and creative displays in the past, using building blocks to assemble them to enhance consumers’ experience.
Dai Yan, Director of Shouxian Culture and Tourism Bureau: We insist on transforming from ornamental to experiential, explore the Chu culture behind the architecture, and make the culture touchable and disseminable with the help of the building block carrier that is loved by the public.
In order to perfectly integrate traditional ancient charm with modern trends, the design team adheres to the concept of restoring the original appearance, relies on AI large model technology to input real-life data, generates 3D design drafts of building blocks, and uses high-precision industrial robots and automated production lines to ensure that each building block accurately fits the design details. Combining traditional heritage with trendy creativity, this embellished cultural creation has attracted a large number of young consumers.
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