Big data such as mobile phone signaling, travel trajectories, and platform bookings record information about ordinary people’s basic necessities, food, housing, and transportation during the holidays. By superimposing this massive amount of information on a map, we can get a picture of travel consumption during the National Day holiday.
Starting from September 25, the light spots representing travel on the map have been lighting up one after another. Disassembled according to time,From October 2nd to 5th, major scenic spots will usher in peak passenger flow; to be precise, from 13:00 to 16:00 every day, it is the time when the flow of people in the scenic spots is the most concentrated.
The moving lines extending from the map can intuitively reflect a change-this holiday, everyone walks further. The Mid-Autumn Festival and National Day holidays are held consecutively, which lengthens the travel window. China Mobile Wutong data combined with AI intelligent analysis found that long-distance travel of more than 500 kilometers increased by 11% compared with the same period last year.Shanghai to Beijing, Chengdu to Xi’an, Shenzhen to Changsha, Beijing to ShenyangOn the transportation lines, there is an active flow of people.
Long-distance travel directly drives consumption of local services.Inner Mongolia, Liaoning, XinjiangIn these areas, off-site car rental has become a choice for many people for in-depth travel. The average number of daily active users of the car rental app has increased by an average of 43% compared with the same period last year. Wherever the pace of travel extends, consumption vitality will be released.
Looking beyond national borders, cross-border travel activates two-way consumption. Booking information for domestic residents traveling abroad shows that international roaming bookings during holidays increased by 32% year-on-year.Japan, South Korea, Southeast AsiaIt is still the first choice for outbound travel, accounting for over 60% of orders;Europe, Africa, South AmericaLong-distance outbound orders in this direction increased by 45% year-on-year, and more and more Chinese people are taking their consumption overseas.
In the entire travel consumption picture, family travel is an eye-catching part. The autumn holidays for primary and secondary schools have spawned a large number of parent-child outings. The number of tourists departing from Hangzhou increased by 40% compared with last year, and more than half of them were family tourists.
Not everyone flocks to popular check-in destinations. By superimposing the entire network search and destination reservation information, you can see the travel choices of another group of people.Aershan in Inner Mongolia, Daocheng in Sichuan, Yanbian in Jilin, Altay in Xinjiang,These vast areas with few people and beautiful scenery are favored by tourists who seek relaxation.
Some people are running towards the mountains, while others are walking into history. An analysis of topic popularity and search keywords on social platforms found that the popularity of red tourism discussions increased by 24% compared with usual days. expectedYan’an, Zunyi, Shaoxing, ZhongshanThe passenger flow of red tourist destinations increased by 10% compared with the same period last year.
This heat has also crossed national borders. The immersive interactive experience of red tourist attractions has made inbound tourism popular. It is expected that foreign tourists will account for up to 6% in Yan’an Revolution Memorial Scenic Area and Zunyi Loushanguan Scenic Area.Yibin, Sichuan, Anqing, Anhui, Zhangjiajie, Hunan, Yili, XinjiangThe growth rate of foreign tourists is expected to exceed 55%. Inbound tourism is moving from first-tier cities to small characteristic towns.
Big data tells us: this holiday we will travel further, get closer to our families, and consume more diversified products.
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