French player Kylian Mbappe made inappropriate remarks related to China. Dongpeng Special Drinks terminated its cooperation with him, and the “Hydrating La” drink with Mbappe’s face was removed from the shelves.
Recently, many Henan netizens said that they saw a specially packaged “Hydration La” in a supermarket chain store. Mbappe on the bottle was covered by a sticker with the image of Ma Xintong, the founder of the supermarket brand.

The reporter noticed that in addition to Ma Xintong’s image, the stickers on these beverage bottles also had words such as “Ma Xintong is calling you to replenish water” and “Disrespect China, you will be punished!”, and there were also Ma Xintong’s actions of showing off a red card. The words “Discount Niu Store Creative Sticker” are also printed on the lower right corner of the sticker.
It is understood that Ma Xintong is the founder of the retail brand “Discount Niu”. The reporter called a “Discount Niu” store in Zhoukou, Henan. The staff said that Ma Xintong was their boss and the stickers were printed by the company in order to clear the inventory of “Hydrating La” with Mbappe’s face on it. The price of the product is the same as before, there is no discount.
According to previous media reports, a person who has been engaged in the beverage industry for many years said that usually when a spokesperson terminates cooperation, it is difficult for beverage manufacturers to recall because it is not a product recall involving food safety. How to deal with this batch of products with Mbappe’s face on them has left many terminal store owners in a dilemma.
來源丨極目新聞
Editor丨Li Ying
Editing | Zhang Yi
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