A hand-made variety show with a local flavor is earning 500,000 yuan a month.

In the most popular food show in China, chefs from all over the country are racking their brains on how to make a nine-turn large intestine.

In the AI ​​food show, the God of Cooking from India is processing a large pot of fat intestines from the ancient Mosasaur from the Cretaceous period.

The above are the most popular variety shows on the short video platform at the moment.

One episode is only 5 or 6 minutes long, and there are no real people in it鏡的 AIThe variety show has 200 million views within a few months of its launch.

純 AIShow, 0 live action content,But everyone just enjoyed watching it.

“ 一句 AIDenying the efforts of these 1,000 people for seven days.”

“Isn’t this better than a real variety show? It’s just fun.”

Even the film and television giants are watching these AI variety videos.

What’s the point of a variety show that’s all about AI? After a round of research, Shichao found that the current AI variety shows have evolved quite horribly.

Various and varied.Whether it is a reality vlog, food show, competition show, romance variety show, or talent show,AI都能做。

For example, this competitive micro-complex called [One Hundred Thousand Challenges] is similar to an alternative version of Mr. Beast.

Stimulate the audience’s nerves by setting high bonuses, anti-human or bizarre challenge sessions and multi-player PK competitions.Mr. Beast offered a million dollars, and it offered a billion dollars.

Almost every issue has millions of plays, hundreds of thousands of likes and retweets.

If fans want to watch the debut variety show, AI can also reproduce it.

This program is called “Twelve Stars Training Competition”, which personifies the twelve zodiac signs for debut, uses these anthropomorphic images to perform singing and dancing, and selects PK debut groups.

In just half a month of broadcasting, the popularity on all platforms has exceeded 100 million, and the number of followers has exceeded 400,000.

The number of views is not the best, but what is even more awesome isFake players, real fans.

Every player in it has his own personal Douyin account. Like real idols, they compete for the ranking of the number of direct views of their theme songs.

There are a large number of sincere fans who are collecting data, controlling reviews, and increasing the number of direct-to-video views for the picked characters.

Some people make data stations, some set up support clubs, and some make artwork. The audience will also vote for the characters, become fans, and support CP.

“Libra nb doesn’t explain”, “Group A must surpass group B, everyone comes here to brush”.

There are also people who seriously count the number of likes and length of each AI contestant’s direct shots, and even start to defend their rights when the distribution of shots is unfair. . .

These people who do variety shows play like real variety shows. The pictures are so realistic that you can’t tell the difference between real ones and fake ones.

To increase immersion, AI idols have workplace Reuters just like real people. That is, before idols go to work, they have to interact with fans on the roadside and say hello. . .

The AI ​​that is obviously produced entirely by a prompt word actually shoots behind-the-scenes footage and dormitory visits with you. . .

Don’t be in a hurry to laugh either. . . Foreigners also like to watch it.

Someone created a Fruit Man romance drama, in which a banana man, a strawberry girl, and a pepper girl pair up and fall in love. It has 92 million views on the entire network.

The second season has now been filmed, and the new season is called “Vegetarian Island”. .

Hunan Radio and Television even AI-enabled Wang Han and Marco and created a fully AI version, making Yue Ce the happier they are.

Forcibly given to Wang Han, he became Liu Yiwei.

Maybe after seeing this, you still feel dismissive, thinking that netizens are just abstract and joking.

But what if I tell you, they can make hundreds of thousands a month?

For example, “One Hundred Thousand Challenges” has updated a total of 28 videos, and 21 issues have been sponsored by sponsors.Tencent, Haoshi Bread, etc. are all their stable customers.

According to the star map, the customized content for the 100,000 challenges and the 12-star practice competition is around 148,000 and 200,000 respectively.

A lot of people in the variety show industry are also very greedy for this.

“Many people I haven’t contacted for a long time were talking about AI variety shows when they first met me.” said Liang Ayi and Shichao, a senior director who has participated in the production of “Qi Pa Shuo” and “Tucao Conference”.

After chatting with her, Shichao discovered AIVariety shows are really a fatal temptation for variety show directors.

Many people may not know how a variety show is produced.

Liang Ayi calculated the cost account for Shichao. The budget of a long-term variety show like Draft 101 is estimated to be several hundred million. Low-cost network micro-integration costs more than hundreds of thousands for the first phase.

Moreover, you can’t save a lot of money. Just asking celebrities to appear will cost a large part of the budget. This was despite the fact that in 2018 the state mandated that the total remuneration of artists per episode should not exceed 800,000.

The situation on the real-life micro-complex side is not optimistic either. Tim has previously revealed that the pure hardware cost for a desert island survival live broadcast reaches seven figures.

The cost is only a small part of the headache of variety shows. The project cycle of live-action variety shows is very long. It may take several months just to get a project approved.

To come up with good results requires a lot of teamwork. Liang Ayi listed it for me,In addition to the director, a series of people such as artists, guests, videographers, photographers, stage designers, lighting, post-production, packaging, publicity, operations, production, art management, etc. are also needed.

The same is true for network micro-integration.

Film and Television Hurricane shoots a seemingly simple hide-and-seek contest, which requires 20 photographers, several editors, and two or three weeks to complete.

So, how much does it cost to produce an issue of “One Hundred Thousand Challenges” and how many people do it cost?

The answer is, all it takes is a person and a computer.

There is only Peanut behind “One Hundred Thousand Challenges”. From scripting, drawing, and editing, he basically did it all by himself. Recently, the list has been too much, so I am slowly looking for friends to help me part-time.

Peanut himself has almost no background in variety show production, and he is not an AI tycoon in the traditional sense. I only started to come into contact with AI in April this year. I just relied on myself to figure it out. In the earliest days, I even used bean bags to rub prompt words.

But his first video was promoted by Zhuanzhuan, and the number of views exceeded one million.

And the content is updated very quickly, basically every 4-5 days. Because he works alone, any idea he has can be implemented immediately. If you feel something is wrong, you can correct it in a few minutes.

Peanut also calculated an account for me. He previously produced a video, and the token fee was about 3,000 to 4,000 yuan.

Now this cost has increased because the computing power of seedance 2.5 has increased in price and is estimated to double. But compared to live-action variety shows that cost hundreds of thousands at every turn, it pales in comparison.

I basically don’t have to worry about having enough food.The advertisements are all found by Party A themselves.Business resources have filled up the peanut production.

Because AI content has natural advantages in receiving advertising. We can create customized content for Party A. Many game content such as Operation Delta can only be handled and played by AI.

Some time ago, League of Legends Classic Server returned. Peanut made a teacher-student battle royale using League of Legends skills and equipment to PK.

The crappy nostalgic server may not be as fun as this variety show.

Compared with live-action variety shows, it has fast output and low cost. Although it does not make much money, it is more stable and profitable.

Moreover, how can there be a comparison between an uncontrollable real person and an AI star who will never collapse?

In a live variety show, the writers, producers, and directors are facing real people.

You can’t take pictures when it rains; you can’t take pictures when it’s dark; you can’t take pictures when the stars are tired, thirsty, or sleepy.

But AI variety shows are just like writing short play scripts, you can enjoy it as you like. The male protagonist can explode on the spot and split the earth in half.

Ordinary talent shows will only give you some shady stuff at most. But on the AI ​​side, if the heartbeat value does not meet the standard, it will be executed directly on the spot.

Liang Ayi also told Shichao,Sensitive subjects that cannot be filmed in live-action variety shows,AIJust do it.

Talent and variety shows have been banned in China for several years. Countless young idols cannot find a way to be exposed. As a result, various AI idols can compete with great fanfare.

You may think that these things can be filmed in short dramas now, and they are more mature.

但 AIVariety shows have the exaggeration and gimmicks of short plays, as well as the interactivity of variety shows.

In Liang Ayi’s view, the short drama has become somewhat routine.In order to look good, there must be an evil female lead and a villainous male lead.

But in variety shows, fans can interact with the characters and characters in real time. The second female lead, who was originally a foil, became more popular than the first female lead after one episode aired.

Fans can immersively experience the joy of cultivating a line. I feel like I have participated in the lives of the characters in the play.

Of course, don’t just think that AI is going to kill variety shows.

The conflict between people really cannot be written in a script.

It is difficult for one person to figure out complex interpersonal conflicts and moments of blessing from the God of Variety.

A catchy variety show that the audience can watch frequently,For details, please refer to Hua Shao 2.

To this day, famous scenes are still constantly being reviewed, with netizens pulling out the footage frame by frame, reviewing the scenes to rank them, and looking back at the chain of responsibility.

Moreover, many people watch variety shows for the people.It doesn’t matter what I play, the most important thing is that my brothers and sisters should be in it, Liang Ayi emphasized.

所以 AIIt is difficult for a variety show to shake the fundamentals of a truly top variety show.For the head, being able to invite these big names and traffic figures is the top priority.

It doesn’t mean that you can make a lot of money just by rubbing a bean bag with seeds.

In essence, variety shows are just a new shell of AI skits.

Whether it can be popular depends on whether the content you produce is interesting enough, whether the jokes embedded in it are dense enough, and whether it is exciting enough.

Nowadays, there are many people who follow Peanut on Douyin, but few have the traffic of Peanut.

Because Peanut used to be a full-time commentator for foreign competitive variety shows, his account has accumulated more than one million fans, and he has several hits with millions of views.

Therefore, he was able to attract sponsors in the first issue and continue to produce new memes and content.

After his transformation, some fans expressed regret in the comment section.

As Peanut has repeatedly emphasized, the picture is not the key. Good ideas, scripts, and the hidden plots are the key.

He was just one step ahead of most people in turning an idea into a video.

So, if you really have a good idea or idea in your mind now, you can really take action immediately.

AI variety shows cannot kill variety shows, but it accurately kills the threshold of variety shows.

In the past, if you wanted to create content, you had to first ask yourself whether you had money, people, and resources.Now all I need to ask is: Do you have a cool enough idea?

What is lacking now is not the technology, but the person who dares to press the release button.

撰文：四大

美編：煥妍

b station @黄pu江 salmon, 100,000 challenges

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