According to statistics from the National Film Administration,The box office of National Day movies in 2026 was 1.165 billion yuan, and the daily box office exceeded 100 million yuan for 7 consecutive days, with 31.9959 million moviegoers;The number of shows was 3.29 million, a year-on-year increase of 2.21%; the average ticket price was 36.41 yuan, a decrease of 0.28 yuan from the same period last year, a year-on-year decrease of 0.77%; domestic films accounted for 78.7% of the box office. The top five box office films during the period are: “Trace of the Detective” with 423 million yuan, “What Do You Mean Couple” with 244 million yuan, “Resident Evil: Outbreak Night” with 174 million yuan, “Welcome to Dragon’s Restaurant” with 55 million yuan, and “Peppa Pig – Perfect Vacation” with 54 million yuan.
Looking at the market for the whole year, as of October 7,The total movie box office in 2026 will exceed 30.7 billion yuan, and the number of movie viewers will exceed 780 million. The popularity on the screen is high, and the off-screen industry chain is accelerating. According to calculations,Since the beginning of this year, the output value of China’s entire film industry chain has exceeded 480 billion yuan.
Behind the numbers, Chinese films are completing a transformation from content to scenes, from box office to ecology, from domestic to global“Full chain upgrade”。
Types bloom
Excellent works appear one after another
The films released during the National Day holiday this year have rich themes and diverse genres, covering action, adventure, comedy, suspense, animation, etc.
·”Traces of the Detective”Based on Cui Daozhi, a recipient of the “July 1st Medal” and a criminal investigation technology expert, Zhang Yi and Ma Li teamed up to solve major cases using “silent physical evidence” such as ballistics, fingerprints, bite marks, and explosion fragments;
·”What does it mean to be a couple”Relying on the hilarious setting of soul exchange, it has become a dark horse in the schedule;
·”Resident Evil: Outbreak Night”Returning after nine years, it broke into the top three at the box office on its first day of release;
·”Welcome to Dragon Restaurant”Nearly two months after its release, the cumulative box office has exceeded 2.3 billion yuan, continuing to release long-term reputation;
·”Peppa Pig·Perfect Holiday” and “Eight Immortals!” “”Vivid Color”, “Heart of the Beast”, “Dunhuang Heroes”, “Rebirth 2”and other diversified types, forming a substantial National Day content supply matrix and continuing to enrich audience choices.
Hu Jianli, secretary-general of the China Film Critics Society, said,New films are released before, during and after the holidays, which is a distinctive feature of this year’s schedule.. “Rebirth 2” on October 3 and “Resident Evil: Outbreak Night” debuted on October 5, both driving single-day box office increases.
Chen Jin, data analyst of Beacon Professional Edition, said, “Welcome to Dragon Restaurant” and “Eight Immortals!” 》Long-running films are still favored by family movie-watching groups. It is expected that leading films such as “Trace of the Detectives” and “Resident Evil: Outbreak Night” will continue to support the film market in mid-to-late October.
Screening upgrade + cinema transformation
From “Good Screen” to “Urban Cultural Living Room”
Content reaching the audience relies on a complete projection network and high-quality viewing space. Statistics from the National Film Administration show that,As of the end of September, there were a net increase of 438 theaters and 2,632 screens throughout the year, bringing the total number of screens nationwide to 95,819.. The cinema is included in the city’s 15-minute convenient living circle. at the same time,Supporting movie viewing equipment continues to be iteratively upgraded, making the cinema experience increasingly attractive.
More and more films are launching exclusive versions such as CINITY, CINITY LED and 4K 60 frames.Comprehensive improvements in dynamic details, picture smoothness and sound performance. Cinemas are also constantly upgrading and launching special effects halls such as IMAX halls, Dolby Atmos halls, and giant-screen 4K laser halls.
△Video of “Economic Information Broadcast” on October 6This year’s National Day holiday,Many popular films launch special effects hall versions. “Trace of the Detectives” has launched an IMAX version to present the details of criminal investigation and the texture of the era spanning decades. “Resident Evil: Outbreak Night”, “Heart of the Beast” and “Rebirth 2” support full special effects hall formats such as IMAX and CINITY.
The Chinese film market continues to iterate and upgrade, constantly attracting high-quality films from around the world.Cinemas not only continue to upgrade their projection equipment, but also continue to expand their business content.
Nowadays, theaters are no longer just a screening place. People no longer go to theaters just to watch movies, but to buy an “experience”. Catering, board games, VR experiences, and themed activities have all entered theaters, promoting the transformation of theaters from “movie viewing places” to“Urban public cultural space, youth social space, and national leisure experience space”轉型，The idle space and time slots in theaters have been effectively revitalized.
·Watching a tennis match in the cinema
The 2026 China Tennis Open will be live broadcast simultaneously in cinemas for the first time, bringing new choices to the audience.
Shen Ying, key account manager of Huaxia Cinema Line, said that the future direction of diversified business expansion will be sports, evolving from single-site event live broadcasts to normalized sports IP matrix operations, extending to literary and artistic live broadcasts, and moving from “cinema + sports” to the spatial integration of “cinema + cultural tourism + consumption”.
△Video of “Economic Information Broadcast” on October 1·The theater creates a multi-themed cultural space
The full CINITY LED cinema WOODY WOOD appears in 9 spaces in Hangzhou, with 9 personalities and 9 ways to enter the movie. From the “fun and harmonious environment” that takes care of both parents and children, to the “black box space” that can host exhibitions, live performances and virtual shooting, to the “VIP luxury hall” with butler-style services, each space is an independent cultural field.
Wang Yilin, the person in charge of the Wudiwu project, said that theaters will break away from the limitations of film scheduling.Build a “movie+” content library, including performing arts performances, event broadcasts, IP exhibitions, salon forums, comic exhibition meet-and-greets, virtual shooting studies, intangible cultural heritage handicraft workshops, etc. Turn a single “watch and leave” movie experience into a complete entertainment experience that can be stayed, consumed, and taken away with memories.
Sun Jiashan, a researcher at the Chinese Culture Teaching and Research Department of the Central University of Socialism, said that movie theaters are public spaces with the highest technical standards in the audio-visual industry. The sense of collective ritual created by giant screens and panoramic sound venues is an experience that cannot be given by screens in the living room at home.The value of cinema is being redefined。
“Movie+” breaks the circle
A ticket stub drives shopping for food, accommodation and travel
In the entire film industry chain system, the associated output value driven by spillover is the value increment with the greatest growth potential in the industry, and is also the core advantage of the “Film+” integration model.Nowadays, movies have become a key entrance to activate diversified consumption, releasing industry enthusiasm, revitalizing regional consumption, and creating new opportunities for urban development.Relying on the movie-watching craze during the schedule, various regions are actively linking up with diverse business formats such as catering, cultural tourism, retail, and travel to open up a closed-loop link between movie-watching and offline consumption, so that light and shadow traffic can be effectively transformed into physical consumption increments.
·浙江, viewers upload movie ticket stubs and can apply for rights covering scenic spots, catering, retail, travel and other categories, with 4,760 participating merchants;
·Liuzhou, Guangxi, the local area linked more than 80 cinemas, bookstores, scenic spots, hotels, restaurants and cultural and creative stores to issue 25,000 movie viewing and consumption coupons;
·新疆, audiences can participate in concerts, intangible cultural heritage markets, night tours and social activities with their ticket stubs.
At the same time, new scenes of “Movie+” continue to be launched in various places.
·Wuxi, Jiangsu: Wuxi National Digital Film Industrial Park launched the “Recliner·Movie Screening Plan” to screen nearly 20 domestic films for free. The combination of open-air movies, Jiangnan night views, intangible cultural heritage fish lanterns and light and shadow technology forms a new nighttime cultural tourism scene;
·Liaocheng, Shandong: The public welfare film market opened as scheduled, adopting the “film + intangible cultural heritage” integration model and adding an immersive intangible cultural heritage experience area;
△Video of “Economic Information Broadcast” on October 2·Luoyang, HenanLaunched a “movie + singing” flash mob to create a ceremonial National Day event;
·Zhuhai, Guangdong: Exploring the new integration method of “Movie +”, “Xinghai Light · Movie Wonderful Night” can not only watch popular movies on the coastal lawn, but also taste special delicacies at the “Good Things Market”, enjoy music performances and intangible cultural heritage exhibitions; through the form of “Movie + Agricultural and Cultural Tourism”, create a new local rural consumption scene.
Relay of masterpieces to sea
Chinese films reach global audiences
While the domestic market is booming,The pace of Chinese films going overseas continues to accelerate, many National Day films have been officially announced for global release, and more Chinese stories are reaching global audiences.
“Welcome to the Dragon Restaurant” enters October, and the film is scheduled to be released in theaters in Cambodia, Indonesia, Thailand, Laos, the Philippines and other Southeast Asian countries, and will subsequently be released in theaters in North America, Europe, the Middle East, North Africa and other regions. And it was officially announced on October 7,Will represent Mainland China in the 99th Academy Awards for Best International Film。
Summer films continue to be popular overseas, and National Day films are being released overseas in succession, with intensive schedules.
·”Trace of the Detective” officially announces global release plan:
Launched in Hong Kong, Macau, Singapore, and Germany on October 15th;
Malaysia on October 22;
At the end of October, it will enter theaters in the United Kingdom, Ireland, the United States, Canada, Australia, and New Zealand;
South Korea, Japan, Thailand, and Cambodia will also be unlocked one after another.
·”Rebirth 2″ also starts overseas release:
It will open in Australia, New Zealand and Malaysia on October 15th, and will be screened in the UK ahead of schedule;
It will officially hit the big screens in the UK and Ireland on October 16th;
It will be released in the United States and Canada on October 23.
More countries and regions are being unlocked…
Weng Yang, associate professor at Beijing Film Academy and deputy secretary-general of the National Film Think Tank, said,The themes of domestic films going overseas are becoming more diverse, especially contemporary reality-themed films, which can more intuitively convey the cultural core and values of China in the new era.Present to the world a new image of a modern big country that is three-dimensional and multi-dimensional and resonates with the times.。
Not only “content output”,“Technology + Channel” Collaboration to Go Global, the path of Chinese films overseas is undergoing a systematic upgrade. On the technical end,The overseas business model has been upgraded from “selling equipment” to “exporting plate making standards and content ecology”.On the distribution side, Chinese film and television companies have begun to establish overseas independent distribution channels and networks, and the coverage of the distribution network continues to expand.
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