Intangible cultural heritage shines “out of the circle”, traditional operas are rejuvenated, and multicultural experiences activate new drivers of holiday cultural tourism consumption

CCTV news:During the National Day holiday, various places dug deep into intangible cultural heritage resources and launched multicultural products such as immersive performances and handicraft experiences. Traditional cultural projects that can be seen, felt, and participated in continue to become popular, and intangible cultural heritage experiences activate new drivers of holiday cultural tourism consumption.

During the National Day holiday, the China Art Museum of Arts and Crafts and the China Intangible Cultural Heritage Museum staged the immersive intangible cultural heritage social education performance “Can Watch”, which paid tribute to the birthday of the motherland in the context of the four seasons. It has also become a popular check-in item for holiday consumption in the museum. The performance connects more than 20 national and provincial intangible cultural heritage projects in four chapters: spring, summer, autumn and winter. Tea picking, porcelain making, and folk lantern art are on stage one after another, and traditional skills are transformed into real scenes on the stage. There are no professional actors in the performance, but it is performed by inheritors of intangible cultural heritage and young students, allowing the audience to immerse themselves in the oriental aesthetics flowing in the fireworks. Wang Chenyang, Secretary of the Party Committee of China Art Museum of Arts and Crafts and China Intangible Cultural Heritage Museum, said that through the twenty-four solar terms, people can feel that intangible cultural heritage is in their lives, and everyone can participate and experience it at all times.

At the Zhejiang Hangzhou Handicraft Living Museum, activities such as handicraft experience and folk skills display during the National Day attracted many tourists to come for consumption experience. In the national intangible cultural heritage oil-paper umbrella production experience area, tourists, under the guidance of intangible cultural heritage inheritors, can experience the charm of this traditional skill step by step, from threading the umbrella ribs to painting the umbrella surface. Skills teacher Yu Wanlun said that the production process of oil-paper umbrellas has a history of more than 400 years and involves more than 90 techniques. Now many people are willing to make an umbrella.

At the Sansu Temple Museum in Meishan, Sichuan, a series of poetry collections and intangible cultural heritage experience activities continued to heat up, and sales of Dongpo-themed cultural and creative products increased, further activating the holiday consumption potential of cultural museum venues. The intangible cultural heritage rubbing experience area was crowded with people. Everyone reproduced Dongpo’s classic words and phrases with their own hands, and realized Mr. Dongpo’s broad-minded and transparent life vision and sincere and deep feelings for his family and country.