Video丨National Day movie box office exceeded 900 million! Light, shadow, culture and tourism go in both directions

Criminal investigation suspense film“Trace of the Detective”Adapted from the real deeds of a trace inspection expert, it realistically presents criminal investigation work and attracts suspense lovers.

Silver-haired movies“Lively and Fragrant”Focusing on the emotions and lives of middle-aged and elderly people, it tells the story of women’s second life choices and mutual support, showing delicate life observations, laughter and tears, warmth and healing.

家庭喜劇“What does it mean to be a couple”It explores how to get along in marriage with the hilarious story of soul exchange between husband and wife. It is suitable for all ages and takes into account both joy and warmth.

“Rebirth 2”Continuing the realistic narrative style of the previous work, it tells the story of two victims who have lost their loved ones and work together to track down the crime and break through the darkness. The plot is tense and suspenseful.

🎬Continuing the classic IP and feeling the warmth and healing in animated movies

國慶檔的“Peppa Pig·Perfect Holiday”It is the IP’s first Sino-British co-production film, using a new three-dimensional animation mode. In the film, the Page family set foot in China for the first time, embarking on an unexpected hot-air balloon trip, embarking on an Oriental adventure that combines the poetry of landscapes, folk fireworks and warmth.

“New Big-headed Son and Little-headed Dad’s Sky Eye Series: The Seventh Day of Loss of Control”For the first time, the two classic domestic animation brands “Big Tou Zi” and “Sky Eye” are linked. With the help of the magic of Sky Eye, Big Tou Zi obtains the magical “Seven Days Adult Experience Card” and transforms into a 20-year-old youth to experience workplace life. The film retains a warm family core and is interspersed with hilarious scenes, making it suitable for the whole family to watch together.

此外，“Heroes of Dunhuang”, “Old Rivers and Lakes”, “Red Boy King of the Flame Mountain”, “Titanium’s Horn”, “Gluster Hands”, “Heart of the Beast”, “Resident Evil: Outbreak Night”Other films will also meet the audience on the National Day schedule.

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Food and hometown tours are popular

Two-way reciprocity between film, culture and tourism

National Day holiday, suspenseful crime-themed movies《空槍》The film continues to generate popularity. A large number of real-life scenes in the film are taken from Jiangmen, Guangdong and other places. The old arcade streets, Lingnan ancient villages and other overseas Chinese features full of 1990s texture have attracted a large number of movie fans to go to Jiangmen during the holidays.

《空槍》Taking the story of Guangdong and Hong Kong police and bandits in the 1990s as the main narrative line, the crew used many places in the old city of Xinhui as filming locations, retaining the texture of the hometown of overseas Chinese and the fireworks of the city.Many tourists followed the footage in the film, visiting the same streets and alleys featured in the film, checking in at old shops and tasting local delicacies such as dried tangerine peel and wonton noodles from the hometown of overseas Chinese.

Yichun City in Heilongjiang Province has thousands of hectares of red pine forests, with a forest coverage rate of 83.8%. The forests are rich in negative oxygen ions and the air is fresh and pleasant. It is called a “natural oxygen bar”.

During the National Day holiday, the local government launched the “Travel with the Movies and Visit Home in the Forest” cultural and tourism reciprocity activity. Citizens and tourists can enjoy a 20% discount at partner cinemas with tickets to four scenic spots including Tangwang River Forest Sea and Stone Forest and Wuying Red Pine Forest Sea.

After watching the movie, the audience can use the movie ticket stub to visit the four cooperative scenic spots and enjoy a 20% discount on the tickets to the scenic spots. Drive diversified consumption in scenic spots, camping, B&Bs, catering, etc.Watching movies, visiting the forest and tasting delicious food have become popular new ways of leisure during the National Day holiday.

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Booking tickets by phone, ticket stub with handwritten enlarged font

Silver film economy accelerates upgrading

During the National Day holiday, many theaters opened morning shows, special shows for seniors and other aging-friendly shows to create a friendly and considerate movie-watching environment for elderly audiences.

At Capital Cinema, which has an 89-year history in Beijing, the “Silver Hair Special” for middle-aged and elderly audiences is very popular. The theater has launched a benefit of half-price movie viewing with a senior citizen ID card, and opened special morning screenings before 10 a.m. during key periods. For elderly audiences, the theater has launched a number of heart-warming services:

• The store has opened a service hotline to help the elderly, so ticket booking can be completed with just one phone call;
• Specially handwritten enlarged font ticket stubs;
• Warm water is provided, and cinema guidance and seating services are provided throughout the movie viewing process.

The domestic LED movie space of Huanying Island, which the theater cooperates with, uses domestic independent technology to“Lively and Fragrant”We have produced an HDR LED version specifically for the elderly. The screen image is softer and the details are clearer. It is less likely to cause visual fatigue after long-term viewing and provides a comfortable viewing experience for the elderly.

With the continuous release of silver-themed films, the normal operation of special screenings for the elderly, and the gradual improvement of elderly-friendly services, the idle periods of cinemas during the day are gradually revitalized, leveraging the silver economy and stimulating the vitality of the silver film market.

國慶假期

Let’s go to the screen together

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