The National Day box office exceeded 300 million! “Movie+” new gameplay, cultural consumption heats up

“Trace of the Detective”

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“Trace of the Detective”It tells the story of trace inspection expert Cui Xun, who grew from an underappreciated technician to a legendary figure who repeatedly set precedents. He worked side by side with forensic doctor Huang Rende and criminal policeman Wang Weiguo, and worked together to solve many major cases.

The film is based on real cases and integrates breakthroughs and developments in criminal investigation technology into the case investigation narrative. Through multiple cases in different eras, the audience can not only see the perseverance of generations of criminal investigators, but also see them support each other under limited conditions, repeatedly compare and verify from the smallest traces, and step by step open the door to the truth.

“What does it mean to be a couple”

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“What does it mean to be a couple”Starring Xiao Shenyang and Shen Chunyang. The film tells the funny story of a couple who have been married for many years and are forced to experience each other’s lives after an unexpected “soul” exchange.

“Rebirth 2”

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“Rebirth 2”Continuing the realistic narrative style of the previous work, it tells the story of two victims who have lost their loved ones and work together to track down the crime and break through the darkness. Liang Luoshi, Man Junhui, Sammo Hung, Bai Ke, Aruna and other powerful actors co-starred in the plot, which is tense and suspenseful.

《偵戰》

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《偵戰》It tells the story of a secret room murder case, in which the detective is trapped in a trap, unravels lies amidst numerous doubts, and fights against multiple forces. The film stars Louis Koo and Zisha, and a number of powerful actors such as Simon Yam and Tse Kwan-ho compete on the same stage. It is full of suspense and tension.

“Peppa Pig·Perfect Vacation”

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“Peppa Pig·Perfect Vacation”是 “Peppa Pig”The first three-dimensional animated film in the series. The story tells the story of a sudden storm that brought Page to China. Peppa Pig unlocks wonderful adventures along the way until she reunites with her family and has the perfect vacation. The film continues the series’ consistent warm and cute style, making it suitable for the whole family to watch and share a warm moment.

“Resident Evil: Outbreak Night”

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時隔九年 “resident Evil”The new series returns. “Resident Evil: Outbreak Night”It tells the story of an ordinary man, Brian, who accidentally fell into a biochemical catastrophe in the city. He used his meager strength to fight against the bloodthirsty aliens and solve the mystery of the crisis, and thus launched an extreme breakthrough about survival and choice. (Friendly reminder: minors should watch with caution)

此外， “Heroes of Dunhuang”, “Old Rivers and Lakes”, “Red Boy King of the Flame Mountain”, “Titanie’s Horn”, “Girl Hands”, “Lively Colors”, “New Big Head Son and Little Head Dad’s Sky Eye Series: The Seventh Day Out of Control”, “Heart of the Beast”Other films will also meet the audience on the National Day schedule.

Cinemas open up new tracks

I will be able to go to the cinema to watch sports events in the future.

Nowadays, cinema screens can not only watch movies, but also watch live broadcasts of major games.

Just this past September 30, the 2026 China Tennis Open screen live broadcast event launched by “China Film Super Live” in cooperation with more than 100 movie theaters was officially launched. The evening opener was simultaneously presented in nearly 100 movie theaters in 28 provinces and cities across the country. This is the first time that a Chinese film has brought a top tennis event to online screens.

“China Film Super Live” will also simultaneously present all of Zheng Qinwen’s duels at this year’s China Open, with key matches covering the men’s and women’s singles semi-finals and finals.

For fans, watching games in theaters is another Highly immersive viewing option.

Huaxia Cinema’s full-height frame LED theater uses high frame rate and high-brightness images to present details of the ball’s trajectory, rotation and landing point, and cooperates with the panoramic sound field to restore the crisp sound of hitting the ball and the sound of the scene. There is no need to grab tickets, no need to be exposed to the sun and rain, and drinks and snacks are provided at one stop. Watching games in the theater is changing from an “alternative solution” to an active choice for more and more fans.

From light and shadow to the stadium, the live broadcast of events into theaters is reshaping the business logic of theaters. It is no longer just the end of content, but a new starting point for traffic and consumption, laying a solid foundation for the theater to transform from a single screening space to an urban cultural and sports consumption hub.

The live broadcast of events held in cinemas allows professional sports and public viewing to meet on the same screen – which not only amplifies the volume of the events, but also extends the value chain of cinemas. When theaters are no longer just “a place to watch movies” but become “a place for collective emotional resonance”, their commercial and social value may be redefined.

“Movie+” new gameplay is launched in many places

Holiday cultural consumption continues to heat up

In addition to watching movies, various places continue to introduce new “Movie+” new ways to activate cultural consumption.

Enjoy discounts with ticket stubs

“Cinema +” model continues to upgrade

In a movie theater in Nanshan District, Shenzhen, reporters saw that in addition to the traditional movie screening hall, the theater is also equipped with special formats such as urban book bars, head therapy and wellness areas, and e-sports areas. Many consumers come here to experience reading, rest, wellness and other services before and after watching movies.

Another movie theater has linked up with the seven major bookstores in Shenzhen. Audiences can purchase books at the bookstore with movie ticket stubs and enjoy discounts on designated books.

Film and television resources are introduced into the collection library

A new immersive movie viewing experience

In Shandong, Qingdao Old Voices Nostalgia Museum introduced China Film’s film screening resources to screen “A Love Letter to Grandma” and “De Xian Jin Zhi”Waiting for the video. The audience follows the plot of the film to look back at the changes of the times, and feel the feelings of their family and country in every frame. After watching the movie, the audience can also take a close look at old audio and video objects such as old radios, record players, tapes, and vinyl records, touch the marks of the times, and feel the style of the years.

Qingdao Old Voices Sentiment Museum has a large collection of audio-visual cultural relics since the 1950s. The venue replicates the home appliance shopping mall scene of the 1980s and 1990s. This time, film and television resources are introduced into the collection hall to explore new paths for the activation of folk culture and grassroots culture to benefit the people.

國慶假期

一起走進影院

Enjoy the feast of light and shadow

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