Video丨Where to go during the National Day holiday? Cultural tourism markets in various places are booming

The story of “Journey to the West” is so deeply rooted in the hearts of the people that when they come to Huaguo Mountain, everyone wants to start a journey to find monkeys. This holiday season, Huaguo Mountain has added a lot of “monkey science” at your fingertips. For example, the interactive wall introduces various monkeys, allowing tourists to learn and have fun while climbing.

Can you really meet a group of monkeys? In fact, Huaguo Mountain is also a national geological park. There are indeed more than 800 wild macaques living in the mountain, but they are not easy to get close to. We remind everyone not to have close contact with them.

Starting from the 1st, the Huaguo Mountain “Monkey Science Park” officially meets everyone. By introducing docile relatives such as ring-tailed lemurs and squirrel monkeys, we can provide tourists with new experiences such as research popularization and theme check-in, satisfying everyone’s desire to “go into the mountains to see monkeys, and watch monkeys to gain science knowledge.”

Journey to the West’s “Customs Clearance Document” brings new experience to tourist routes

During this period, Huaguoshan also built more than 10 new mountain trails, forming a tourist circuit, with more than 20 check-in points set up along the way. A mountain climbing journey is also an experience of checking in with poetry. Tourists receive the “Customs Clearance Document” from the mountain gate, which is actually a tour guide. They collect various seals along the way. Most of the seals are the names of ancient literati. The check-in points correspond to poems about “Journey to the West” and Huaguo Mountain. After collecting all the seals, you can exchange them for cultural and creative gifts in the scenic spot. The most popular ones are various monkey toys.

If you don’t want to climb the mountain, you can also experience the newly upgraded cableway. The capacity has been expanded from the original 500 passengers per hour to the current 2,500 passengers per hour. You can travel through the vast forest and experience the magnificence of the Huaguoshan National Geopark in an immersive way.

江蘇鎮江

“Three Kingdoms” fun, Beigu Mountain garden party is exciting

In Zhenjiang, Jiangsu, the Beigu Mountain Scenic Area opened an immersive garden party, featuring a Three Kingdoms-themed parade and fun check-in activities. Tourists from all over the world climb Beigu Tower, visit scenic spots, and enjoy their holiday life in the ancient charm of mountains and rivers.

In the Beigu Mountain Scenic Area, relying on the profound cultural heritage of the Three Kingdoms, the fun “Three Kingdoms with One Coin” event was launched to attract a large number of tourists. Visitors check in and pass through levels along each theme point, complete questions and interactive tasks, and win imitation ancient coins that can be exchanged for cultural and creative activities in the scenic spot.

Visitor on behalf of Ms.:We took the children to play in Beigu Mountain. We played some pot-throwing games, and there were also some performances here. The program arrangement was quite interesting, and it is suitable for bringing the elderly and children to play.

浙江象山

Autumn flood catches abundant fish, what new uses does “fishermen’s certificate” have?

During this holiday season, many places in Zhejiang have also launched cultural tourism products with local cultural characteristics based on local conditions. For example, in Xiangshan, the local government launched the “Xiangshan Fisherman’s Certificate” for tourists for the first time. How to use it?

Headquarters reporter Yu Chen:This is the largest professional aquatic products wholesale market in Zhejiang Province. About two hundred meters away in a straight line outward is Shipu Port, one of the six major central fishing ports in the country. Since fishing started in the East China Sea on September 16, the average daily trading volume in the market has been about 5,000 tons, which is now the peak trading season. Of course, in addition to buyers, many citizens and tourists also come to pick out fresh seafood and take them home to try.

The bumper fish harvest in the autumn flood has also boosted Xiangshan’s cultural tourism market. This year, Xiangshan proposed the concept of “fishing life season” for the first time, extending the fishing festival from a single-day festival to a global marine life season from August to October, integrating intangible cultural heritage, food experience, trendy culture and other diverse business formats to cultivate new scenes of modern fishery, culture and tourism consumption.

During this National Day holiday, Xiangshan’s tourism popularity is expected to further increase. This kind of warming can be felt from the arrangement of activities during the National Day holiday. Visitors can not only enjoy folk performances with regional characteristics such as fish lantern dance, horse lantern dance, and Xiangshan Book Walking, but also taste authentic seafood snacks.

In addition, in order to further promote consumption, Xiangshan also launched the “Xiangshan Fisherman’s Certificate” for tourists for the first time. It covers multiple rights and interests of Xiangshan’s five core scenic spots, as well as multiple consumer benefits of B&Bs, restaurants, and cultural and creative shops, allowing tourists to enjoy a full coastal experience.

浙江寧波

Enjoying the autumn sun and being busy, the prosperous “persimmon” industry has a double harvest

In Shilin Village in Yuyao City, Ningbo, Zhejiang, the persimmon groves all over the mountains and plains have been dotted with golden fruits, announcing the arrival of a good harvest. How does this village named after persimmon create a new persimmon-themed cultural tourism product?

Autumn is getting stronger, Shilin Village welcomes a good harvest

Headquarters reporter Hu Haoran:At the entrance of Shilin Village, behind you is the oldest persimmon tree in the village, reaching a height of about 20 meters and over 600 years old. Looking up, the branches are covered with persimmons. Although they are not big, in autumn, they are all golden and many have turned orange-red, which is a symbol of harvest.

The village is named “Persimmon Forest Village” because there are far more persimmon trees than this one. The persimmon forest planting area in the village reaches more than 280 acres, with an annual output of more than 300,000 jins. All the way into the village, there are traces of persimmons along the way.

Understanding Autumn by Observing Persimmons: It’s the Right Time to “Bask in the Autumn”

Now that the persimmons are turning slightly red, it’s time for the villagers to “sun in the autumn sun”. They will peel the yellowed persimmon fruits and dry them to make persimmon cakes; they will hang the harvested corn, peppers, red beans, etc. on their doors, cover the roofs, and dry them in small courtyards for easy winter storage. The villagers used local materials and skillfully created landscapes, using corn, red beans and other miscellaneous grains to create the landscape of “Danshan Chishui”. There are harvest scenes everywhere. What everyone is enjoying is the autumn colors, the joy of the harvest, and the prosperous days.

Every autumn, many tourists come here to enjoy the autumn scenery. This National Day holiday, the local area is expected to welcome more than 30,000 tourists, so the local area has also launched many special activities. For example, at the market, in addition to tasting fresh persimmons and feeling the sweetness of autumn, you can also buy dried persimmons and try a cup of creative persimmon coffee. Of course, you can also experience making persimmon-flavored pastries and persimmon sachets on site.

河北正定

The Dabei Pavilion of Longxing Temple has been restored and officially opened to the public.

On the first day of the National Day holiday, the Dabei Pavilion of Longxing Temple in Zhengding, Hebei Province was officially opened to the public. The renovated thousand-year-old building attracted tourists from all over the country to come and visit.

This renovation uses the country’s first non-dismantling beam lifting technology to preserve the historical style of the ancient building to the greatest extent.

Taiyuan tourist Li Xiaojun:The architectural style of Longxing Temple is symmetrical along the central axis. This is a very simple arrangement. The buildings have different styles from the Qing Dynasty to the Song Dynasty. The construction and protection of the buildings are also very good. This is knowledge we can learn.

Longxing Temple was built in the Sui Dynasty and flourished in the Tang and Song Dynasties. It is known as “the first famous temple outside Beijing”. Reporters at the scene saw that during the National Day holiday, many people made a special trip here to experience the thousand-year-old ancient architecture up close and understand the stories behind the cultural relics.

Taiyuan City student Li Mingze:The trees here are all thousand-year-old trees. It feels like these trees are living history. My dad often tells me the stories of the past of these ancient buildings, which makes me feel that the ancient buildings are very interesting.

河南安陽

Oracle surname culture exhibition unveiled at Chinese Character Museum

During the National Day holiday, the Chinese Character Museum launched “You, Me and Him – Oracle Surname Culture Exhibition”. The exhibition uses the traditional book “One Hundred Family Surnames” as the entry point, and compares oracle bone inscriptions with modern surnames to vividly demonstrate the evolution of surnames from oracle bone inscriptions to modern Chinese characters.

The exhibition focuses on the origin of surnames and is divided into five units including “What is a surname and the beginning of identity”. The surname is presented in ancient oracle bones, making the audience feel fresh and familiar.

Beijing tourist Li Yiran:Here I learned that Li is actually a phonetic character, and its original meaning is a kind of fruit. In later generations, it was mostly used in surnames. Through the character Li, we also see more characters and the development of surnames, and we also feel the breadth and depth of Chinese culture.

Yang Junhui, Deputy Director of the Display Department of the Museum of Chinese Characters:This exhibition uses the well-known traditional elementary school book “Hundred Family Surnames” as the starting point. It aims to connect the oracle bone inscriptions of 3,000 years ago with the modern surnames and resonate at the same frequency. It also wants to connect every Chinese son and daughter, you and me, through the development and evolution of surnames.

廣西欽州

Pinglu Canal welcomes cultural tourism boom during the first National Day holiday after opening to navigation

With the completion of the Pinglu Canal and its opening to navigation, Guangxi’s cultural tourism has added new attractions. During the first National Day holiday after its opening to navigation, how will the Pinglu Canal drive the craze for canal cultural tourism?

Headquarters reporter Deng Junyang:During the National Day holiday, the Pinglu Canal ushered in a boom in cultural tourism. Tourists from all over the country used the Pinglu Canal cultural tourism applet or booked cruise tickets through travel agencies in advance to visit and appreciate the scenery of the canal during the National Day holiday.

Tourists visiting the canal during the National Day holiday are mainly families traveling together, especially middle-aged and elderly people.

Visitors can immerse themselves in the scenery along the Pinglu Canal

During the National Day, cruise ships departing from the Qinzhou Water Comprehensive Service Area mainly travel from the water service area to the Pinglu Canal Youth Hub, and the round trip takes about 2 hours. There will be 6 cruises a day between the Qinzhou Water Service Area and the Youth Hub.

The Pinglu Canal passes through the urban area of ​​Qinzhou. On the cruise ship, tourists can see the urban bridges across the canal. These bridges form a three-dimensional transportation network along the canal to facilitate citizens’ transportation.

The reporter learned from the Pinglu Canal Qinzhou Water Comprehensive Service Area that during the National Day holiday, the Qinzhou Water Service Area is expected to receive 7,800 tourists and 52 cruise ships are expected to be launched. During the first National Day holiday after the Pinglu Canal was completed and opened to navigation, canal cultural tourism was quite popular.

Under the craze of experiential cultural tourism

How to dig deeper into cultural value?

On the first day of the National Day holiday, the national cultural tourism market is in full swing. When consumers value “experience” more than “destination”, how can each place dig deeper into its own unique culture?

Wan Zhe, professor at Beijing Normal University and economics expert:When consumers shift from looking at the scenery to entering the scene, the core idea for exploring the potential of distinctive cultures in various places is to transform static cultural resources into an immersive experience that is participatory, interactive and resonant. We need to let culture come out of the showcase and become content products that tourists are willing to spend time and emotion to consume.

Anchor the unique cultural core and refine differentiated cultural IP

First of all, it is necessary to anchor the core of the unique local culture, that is, to find a local cultural identity that cannot be copied. Transform cultural resources into exclusive narratives and form cultural memory points that cannot be replicated elsewhere.

Break out of the “scenic island island” thinking and integrate culture into daily life

In addition, we must adhere to the sharing of hosts and guests in cultural tourism across the region, and integrate culture into urban streets and rural daily life to activate this fireworks-type cultural scene. In-depth experience is not limited to closed scenic spots, but requires thinking outside the isolated scenic spots. Life-oriented culture is the core competitiveness of large-scale man-made scenes that is difficult to replicate. It is also in line with the current market trend of in-depth travel and slow travel.

Of course, it is also necessary to further promote the transformation of cultural resources from this kind of window display to an immersive participatory experience, so that tourists can change from spectators to participants. Use new technologies to lower the threshold of cultural understanding. It is also necessary to further segment the supply of customer groups and improve supporting services and industrial chains.

Tell unique cultural stories and shape competitiveness with cultural core

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