展開全文

What’s interesting is that on the same day that Huang Bin started to criticize Luo Yonghao, Luo Yonghao himself was not idle and was still making trouble on social platforms. He shared his airport tasting experience on Weibo and criticized the Italian ice cream brand Mr. Savage.Very average, considering the price, it can even be said to be unpalatable“, and asked “how did it become popular”, and compared it with Zhong Xuegao, who has been bankrupt and auctioned, saying “it feels much more unpalatable than Zhong Xuegao, I miss Zhong Xuegao.”

In the post, he specifically noted, “This is a normal comment and question from a consumer. Please don’t mess with me and accuse me of being a culprit.”

In the comment area, netizens’ frequently used words were “Don’t answer” and “Just pretend you didn’t see it”. They also commented: “Mr. Jia said: I have taken this class before.”

Huang Bin’s rant seems to be a criticism of Luo Yonghao’s behavior of taunting Mr. Savage, and it also seems to be an explosion of long-standing grudges between the two.

From Zheng Gang, an investor in the Hammer era, to Huang Bin, the co-founder of Lao Luo Yingying, Luo Yonghao twice turned people who fought side by side into opponents.

Behind this is a real business proposition. When the founder’s personal IP is so strong that it overshadows the company itself, the partnership can easily be coerced into a never-ending public performance.Once the relationship breaks down, the “inside perspective” possessed by the other party will become the sharpest public ammunition.

Huang Bin’s “smashing items” and “lying about profits” this time are exactly the backlash of this internal perspective, which also explains whyThe bombardment from “people around you” is always more heartbreaking than the passers-by。

01

The ex-partner ended up quarreling,

He angrily scolded Lao Luo for “bragging his whole life”

Huang Bin can be regarded as one of the first people to start a business alongside Lao Luo, and he was also the co-founder of “Lao Luo English Training” back then., and because of this, his attack this time is much heavier than the complaints from ordinary netizens.

The relationship between the two lasted for more than a day. In December 2025, Huang Bin forwarded an article by Xiang Ligang commenting on “Why Luo Yonghao’s entrepreneurship was unsuccessful” and called Luo Yonghao “He knows nothing about business, calls himself an entrepreneur, and attacks other real entrepreneurs on the Internet.“, and also revealed Luo Yonghao: “The only live broadcast business that makes some money is not led by him. Luo Yonghao is just acting in front of the stage, and he will pay for everything else.。”

Huang Bin also said on Weibo that Luo Yonghao turned around and reported his Weibo. Huang Bin replied, “Don’t play if you can’t afford it.” Faced with Huang Bin’s continuous attacks, Luo Yonghao also sarcastically said on Weibo: “Do you mean those two internet hooligans?I’ll finish the press conference first, and the two big-headed brothers won’t let anyone go. “According to netizen speculation, the “two Internet hooligans” mentioned by Luo Yonghao at that time were Huang Bin and Xiang Ligang.

In May 2026, Huang Bin also mocked Luo Yonghao for “living his whole life as a macho man wearing a chest and pretending to be invincible on the Internet” and commented on Luo Yonghao:“Whenever there is an interaction where he is not sure that the reply will be beneficial, he will be too lazy to respond directly.”。

By the September 12th round, it seemed that long-standing grievances had erupted. Huang Bin said: “Some people brag all their lives until they believe it, which is quite pitiful.” He also advised Luo Yonghao: “Don’t mess with me.” Huang Bin also retweeted netizens’ comments about Luo Yonghao’s “joining Deyun Club or talk show, becoming a master” and said: “In fact, making money by talking is quite good, but he doesn’t like it and insists on becoming an “entrepreneur” in his fantasy.“. It makes people laugh.”

Why are the “people around me” who once started a business together with Luo Yonghao now making bad comments on social platforms? But this is not the first time Luo Yonghao has suffered attacks from “people around him”.

02

Going to court with investors

To say that the “person around” who bombarded Luo Yonghao the most was Zheng Gang. Zheng Gang and Zihui Venture Capital, which he founded, were early investors in Smartisan Technology. Information from Tianyancha shows that sinceSince its establishment in 2012, Luo Yonghao’s Smartisan Technology has received seven rounds of financing. Among them, Zheng Gang’s Zihui Venture Capital was one of the earliest investors and participated in the A and B rounds of financing of Smartisan Technology in 2013 and 2014.

Zheng Gang was once a staunch ally of Luo Yonghao, and he did not hesitate to “bombard” Ali for it. In August 2017, Zheng Gang said in his circle of friends: “(Hammer) was almost killed by Alibaba!! I knew the startup couldn’t afford it, so I worked on it for half a year, and finally said no! If it weren’t for Zihui’s persistence, how could you have made 1 billion US dollars on Momo!!” He also summarized some pitfalls for entrepreneurs to avoid when seeking investment from Alibaba.

At that time, Wang Shuai, chairman of Alibaba’s market public relations committee,“Investment is not a public welfare, nor is it charity or borrowing”Weibo responded to Zheng Gang and said, “Many projects, whether they invest or not, are a process of in-depth communication and understanding between the two parties, and they are all normal business behaviors. Any investment requires standardized and strict processes. This is basic common sense.”

As an important player in my country’s Internet industry, Alibaba had a large amount of foreign investment around 2017. According to IT Juzi statistics, in 2017 alone, Alibaba’s investment and acquisition amount reached 89.854 billion yuan.

For Zheng Gang, who is in the venture capital circle, facing Alibaba will obviously require him to withstand huge pressure and even affect the company’s business.

Interestingly,While Zheng Gang was “bombarding” Alibaba for Smartisan Technology, Luo Yonghao’s own cooperation with Alibaba did not stop.

On October 20, 2022, Luo Yonghao released a circle of friends, showing his presence in Taobao Live. Subsequently, the cooperation between Make a Friend and Taobao gradually heated up, not only promoting many of its anchors to join Taobao Live Broadcast, but also frequently interacting with Taobao officials.

In the past, his allies criticized the giants in the circle of friends because of him, but he turned around and shook hands with the giants., this old incident was later uncovered and became the most ironic footnote in the relationship between the two.

Later, the relationship between the two parties began to turn sour. Zheng Gang mentioned many times that when Luo Yonghao started Thin Red Line Technology, he hoped to offset the 1.5 billion yuan investment previously accepted by Smartisan Technology with equity in the new company worth about 35 million yuan.Luo Yonghao believes that investment is not a loan, giving is a matter of affection, and not giving is a duty.

Luo Yonghao believes that “Investment is not borrowing. When the venture capital investment you decide fails, you have to admit it.” “Entrepreneurs invest in funds, as long as they do their best, and they have no legal or business ethics responsibilities after losing money. Of course,From an emotional and moral perspective, if an entrepreneur is willing to make some compensation to investors who lost money in the previous project when the next entrepreneurial project is launched, it is a very affectionate approach. But this is not the obligation and duty of entrepreneurs, nor is it a common practice.”

Zheng Gang also said that he has invested in more than 100 mobile Internet projects, 80% of which have failed, and so far none of them has initiated a repurchase request. Previously, Zheng Gang had forwarded an article in his circle of friends with the connotation: “After you have made your investment, put aside the responsibilities and obligations signed in the investment agreement, and build another boat to “freedom of wealth”. In turn, you will mock the investors as “cats and dogs,” and the investors will not let you go.”

Zheng Gang’s circle of friends forwarded an article by Kuang Ziping, founding managing partner of Qiming Venture Partners, which mentioned, “After investing for 10 years, it is reasonable and reasonable for investors to send redemption requests to companies, and companies that are capable should cooperate.”

Judging from the first investment in 2013, Zheng Gang’s investment in Smartisan Technology has exceeded ten years.

This mutual quarrel has not subsided over time, but has grown bigger and bigger, starting from a war of words in the circle of friends and rolling all the way to the court.

On August 26, 2024, Luo Yonghao, who changed his name to “Luo Yonghao Niu Hulu”, posted two long articles on Weibo,One article revealed that the total debt was actually more than 1.3 billion yuan, and 824 million yuan has been repaid so far; another article “bombarded” Zheng Gang for “making rumors, slandering, and slandering” him for a long time, so he decided to file a lawsuit against Zheng Gang, and also deliberately excluded Zheng Gang from the compensation plan for the old shareholders of Smartisan Technology on the grounds that Zheng Gang’s denunciation in the public opinion field over the past year and a half was “rumor-mongering, slander, and slander” and had a negative impact on the company and his personal reputation.

Zheng Gang quickly counterattacked, changing his social media nickname to “Zheng Gang·Guojunwang” and published a long response, sayingLuo Yonghao borrowed the homophone of “The Legend of Zhen Huan” to create a false persona for himself to repay his debts, euphemistically calling it “Repay the Legend”. The purpose of the high-profile “return to the palace” is to obtain greater traffic monetization benefits and to build momentum for new products to be released., he bluntly said, “I can’t stand Luo Yonghaoli’s debt-paying character in “True Return of the Legend”, and I will kill Luo Babai even if I lose a hundred thousand.”

Regarding the 15 million yuan loan, both parties also had their own opinions. Zheng Gang said that after Smartisan Technology’s capital chain crisis, he transferred 15 million yuan into Smartisan Technology’s account through his company account, but did not repay it when it was due; Luo Yonghao admitted that it was true that the company had borrowed money from the company and that it had not been repaid when it was due. However, he emphasized that it was a “company-to-company” loan and ranked it as “the last and last payment before the finale” in the order of repayment. He also said that if he was allowed to repay the money personally for the company, the prerequisite was that Zheng Gang publicly apologized, otherwise the money would be donated for charity.

Currently, there are five litigation disputes between Luo Yonghao and Zheng Gang.Among them is a 15 million yuan loan dispute brought by Zheng Gang against Luo Yonghao. The second instance has ruled that Zheng Gang won the case. Smartisan Technology was ordered to repay the loan of 15 million yuan, pay interest at an annual interest rate of 6%, and bear legal fees, which has entered the execution stage; the second case is a shareholders’ right to know lawsuit; the third case is an arbitration for a repurchase, because the details of the confidentiality clause cannot be disclosed; the remaining two cases are defamation and infringement lawsuits filed by both parties against each other.

It is sad that the former allies have gone to court.Luo Yonghao’s entrepreneurial history seems to be a “history of quarrels.”

03

Luo Yonghao’s mouth is traffic

Luo Yonghao’s ammunition is not only aimed at old friends, but also other “unknown” bosses and catering brands. This “trouble-seeking” physique was clearly demonstrated in his two most out-of-the-ring battles in the past two years.

The most well-known battle is the Xibei incident in September 2025.He posted an article saying that “almost all of Xibei’s dishes are pre-made, and they are so expensive. It’s really disgusting.”, I hope the restaurant will indicate whether it uses pre-prepared dishes. Jia Guolong, the founder of Xibei who was named, reacted harder than anyone else. He immediately threatened to sue Luo Yonghao and seek compensation for 10 million yuan. He also mobilized 18,000 employees to “fight against Internet trolls.”

As a result, the tough attitude actually aroused consumer rebellion.In the end, Xibei issued a letter of apology and promised to adjust the central kitchen pre-processing process to on-site processing in stores.. After this turmoil, the size of Xibei stores shrank significantly, and Jia Guolong himself once went on a live broadcast in person to launch “Luo Yonghao’s exclusive menu”, a kind of ironic marketing with a gunpowder flavor.

Zhan Junhao, a well-known crisis public relations expert and public relations partner of Fuzhou Gongsunce, once told Yema Finance,The essence of this turmoil is not the merits of the prepared dishes themselves, but the misalignment between the public and enterprises regarding the prepared dishes. This, coupled with Xibei founder Jia Guolong’s inappropriate public relations, continues to intensify the conflict.In the eyes of consumers, “pre-prepared dishes” are equated with “pre-packaged fast food”, which is contrary to Xibei’s brand image of “freshly prepared and ready-made”; Xibei believes that the pre-preparation process in the central kitchen belongs to the category of catering standardization and is not the pre-prepared dishes that the public refers to.

Zhan Junhao pointed out,The core reason why the dispute has been fermenting for several months is that Jia Guolong does not understand public relations and the rules of the public opinion field. He has repeatedly responded to doubts with tough remarks and emotional statements. Instead of calming the controversy, it has pushed the incident into confrontation.From accusing Luo Yonghao of “slander” to threatening to publish “incriminations”, a series of operations fully demonstrated the shortcomings of public relations, and also confirmed that in the era of social Internet, companies that ignore public sentiment and violate the logic of public opinion communication can easily turn small disputes into sustained public relations crises.

This battle in Xibei also reignited another old grudge. Just when Luo Yonghao was taking advantage of the pre-made dish storm to earn enough traffic, Zheng Gang entered the market again and was more powerful than before.He publicly offered a reward of 50 million yuan for clues to Luo Yonghao’s “illegal behavior” during the Hammer Technology era., believes that Luo Yonghao’s involvement in the Xibei incident is purely for commercial interests. The long-term featureless live broadcast traffic has dried up. Taking advantage of the pre-made dish controversy, the traffic on all platforms has increased. In essence, he is taking advantage of the public’s attention to food companies, using a magnifying glass to find faults, causing business troubles to the companies, but he does not have to bear any costs and can reap commercial benefits. He also revives old grievances and accusesLuo Yonghao deprived investors of their right to know, but now shouts about consumers’ right to know. This is a double standard behavior.。

The most recent incident was when Luo Yonghao posted on Weibo on September 12 that Mr. Savage was “unpalatable”. As a public figure with great market influence, evaluation will directly affect the product’s market reputation.Luo Yonghao’s “unpalatable” comment has far greater dissemination efficiency than a negative review from an ordinary consumer.

Looking at the two battles together, Luo Yonghao’s “looking for trouble” is not just a quick talk. Behind it is a set of traffic logic that has been proven repeatedly. When the founder’s personal IP is so strong that it overshadows the company itself,Controversy is exposure, exposure is business. From Hammer to live broadcast to Thin Red Line, he is always in a state of performance “confronting the whole world”.

Luo Yonghao once set up a high-profile debt repayment persona of “True Repayment”, but in Zheng Gang’s view, this persona is just a script to monetize traffic and build momentum for new products.A person can turn friends into enemies, turn complaints into business, and give himself a sense of presence in every controversy. But when “Return of Truth” becomes “Tales of Revenge”, the lethality of the shells from people around you is far greater than that of strangers. What is consumed after all is trust and reputation itself.

Luo Yonghao has not yet responded to Huang Bin’s bombardment.Business disputes often involve Rashomon. Both parties will have different interpretations from their respective standpoints. It is difficult to determine what is right and what is wrong for the time being. The important thing isCan Luo Yonghao continue to use his “talking skills” to win the next stage for himself.